Every year there is a glut of new groups, project groups, and solo artists debuting in the uber competitive world of Kpop. There is also, sadly, an equally alarming number of groups disbanding. It’s a rough world and being successful takes talent, hard work, proper management, and a dash of luck. I’ve been thinking a lot lately about what it takes as a new group to really catch my eye. Sometimes it boils down to the fact that a group is debuting on a label I follow or is mentioned by a senior group, or the members include someone I’ve heard of or someone that’s already making waves. But sometimes I just stumble on that first MV and it has something that catches my attention and reels me in for the long haul.
In 2017 I was somehow made aware of a new boy group debuting with the entertainment company The Music Works – not a label I’m all that familiar with – called MYTEEN. I’m sure KpopontheDL had something to do with that notification as she has a soft spot for nugus of all types. I was extremely hesitant because of the name, I felt in no way like I was the demographic they would be targeting. I, of course, gave their debut a chance anyway, because who am I to make assumptions about who they want supporting them. They would be fools to not want me…I’m a grown woman with an income and a lot of time on her hands to buy music. Plus, I have actual boobs…not a lot of kpop fans around the world have actual boobs yet.
I was immediately impressed. Their debut, Take it Out, carries the sound of a much more mature group, someone experienced in the field playing around with new sounds. It doesn’t sound like typical rookie fare. I’m inclined to be impressed when you can get seven young men in sync enough to perform the choreo for an entire song to begin with, but this particular choreography is so charming and perfect for the song that I was, quite frankly, ready to jump on board at the hint of another great song.
But here’s the thing, this group of super talented gentlemen was born just in time to see it’s members run off to perform in one of the many survival programs that burst onto the scene in late 2017/early 2018. In fact, four of the seven members participated in MIXNINE with one of them making it to the final – though he didn’t make the cut. That many members being gone for the length of a show meant they couldn’t put out any new music. We went an entire year, July 2017 to July 2018, without a peep. Now I don’t know about anyone else in the room, but there are so many groups to follow, I find it difficult to keep up with the ones I’m fully invested in let alone those I’m being courted by. I forget things if you don’t ply me with constant attention…and I forgot about MYTEEN.
Until they put out the new seven-track EP recently. Then I remembered.
Hint: It’s just as good. Check it out. But for now, that darned debut.
Take It Out, MYTEEN