I don’t know about you and your genetically predisposed adaptations to climate, but I suck in the heat…and it’s hot. It’s been hot for a couple of weeks. We are officially in what people affectionately call the ‘dog days of summer.’ I love dogs, but their days are not good. You may have noticed that a lot of recent releases have been kind of slow and moody indie sounding tunes. It’s almost like the oppressive heat, because you better believe it’s oppressive in Seoul right now, has convinced the entire music industry that they should just roll out a few chill beats and then sit under an orange tent in the street to drink some chilled booze. It’s healthier than working through this.
I am not actually sharing those chill songs with you today because, despite my need for copious amounts of cold beer and popsicles, I’m still in the mood for summer songs. I don’t often lean toward the beautifully crafted uber pop song, so we should enjoy this while it lasts. While I was trolling through Youtube this week, I noticed something of a commonality (common to two videos, but when they come out in the same week, that counts as common). South Korea is a small country. There just isn’t that much space or that many different settings in which to film your music video. Additionally, though the music and fashion are often times on point, the creativity in the videos can sometimes be lacking. We have all seen the same car in 32 videos or the same giant box of a room used for every other release. But this one, for some reason, fascinated me.
Both Monsta X and Snuper released summer songs in the last week that were catchy and upbeat. Both videos feature the boys walking, ambling, dancing, or whatever, in fields filled with windmills. Like the power generating kind. The ones that more than a few people called ‘eye sores’ a decade ago. For the record, I always thought they were pretty. Turns out, they look even better with hordes of idols around them. I can’t put my finger on why.
I don’t have a ton to say about the videos outside of noticing the similar if not exactly the same backdrop and honestly it was too hot to ponder post ideas for longer than it took to come up with this one. Folks familiar with previous posts or my taste in music will know that I really do adore Monsta X and most readers can probably guess that I prefer their song and video, Newton, out of the two. But honestly, though I would give Kihyun a video camera anytime, I’m not sure I would trust the rest of them driving a car, using a grill, or manning a bonfire without adult supervision. I am, however, fully in support of Hyungwon pouring chocolate syrup on Shownu’s banana anytime he feels the need.
And I swear to God I didn’t mean that as some sort of awful metaphor. Sorry.
Monsta X, Newton
Snuper’s song Meteor is dancy dressed in white with red accents. One guy (because I don’t know their names) is even dressed in all white with what appears to be a red lanyard dangling from his pocket. They may have rented the same camper vans as Monsta X, but they didn’t take the time to hang quite as many fancy blankets or wall hangings. But they seem to have lovely snacks. Frankly, I would enjoy a night out with either group so long as I could sit on the side and watch them emphatically smile at each other and break out in song.