Welcome back Lee Hi, it has been way too long since we’ve met. Can’t believe it’s been years and years since you’ve brought out new music. As a newbie in the Kpop world, with its new releases every 6 months or so, you are quite the oddity. But no matter how long it took you, we’re just happy to have you returning to us.
Lee Hi’s album is one of the first music to come through Tablo’s new label under the YG umbrella, HIGHGRND. I’m pretty sure we’ve all been anxious and excited to see what he comes up with. Or more to the fact, what artists come up with under his leadership. Was anyone else surprised when it was announced that Lee Hi’s comeback was assigned to him? I am not sure what I expected of him but probably more of a rap artist or group something with an indie vibe? Although, now that I think about it, I can see the choice of Lee Hi a bit more. Lee Hi with her unique voice and being a solo artist, isn’t quite the norm in Kpop and I can see Tablo knowing how best to cultivate that.
Anywhoo, onto the song. The album Soulite came out a few weeks ago, and this song, Hold My Hand is one of the newer releases from it. The song is cute and very light. At first I wasn’t sure if I was going to like it, as it seemed more your standard girl fare, but with Lee Hi’s voice being what it is, it takes the ordinary, the bubble gum, and uplifts it. I have to say, I wish it were a bit more dynamic, a bit more powerful, as with that voice she can really belt it out, but maybe she does that in another song from the album. I can totally see this song being a bright and sunny spring song, very ear worm-y.
The video itself was as cute as the song, with it’s bright over saturated colors and it’s art and computer graphics. As for Lee Hi herself, I’m happy to say she’s come a long way from the comically wooden performances she put out in her first videos. These few years away have been good for her. I hope it’s not another 3 years before we get more music from her.
Lee Hi, Hold My Hand