Every year there is a glut of new groups, project groups, and solo artists debuting in the uber competitive world of Kpop. There is also, sadly, an equally alarming number of groups disbanding. It’s a rough world and being successful takes talent, hard work, proper management, and a dash of luck. I’ve been thinking a lot lately about what it takes as a new group to really catch my eye. Sometimes it boils down to the fact that a group is debuting on a label I follow or is mentioned by a senior group, or the members include someone I’ve heard of or someone that’s already making waves. But sometimes I just stumble on that first MV and it has something that catches my attention and reels me in for the long haul.